Ready for the next level? Add hootsuite insights, powered by brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and ai tools to identify new opportunities. It’s also always a safe bet to add utm parameters to the “regular” social media buttons for ultra-accurate tracking. Create your […]
business lead
15 posts
A “utm link” is simply a url with tracking parameters in it, exactly like the above example from our ow.ly link shortened. You don’t need software to make these links. Anyone can create utms and referral links, as long as you format it correctly. Although without a url shortened, you’ll […]
Even clicking a link in whatsapp is dark social, and it’s the third most popular social media network in the world, ahead of instagram, tiktok, twitter, and pinterest. You text your partner a pic of the chocolate bar you want from the store. You mention your five new shampoo in […]
When it comes to social selling, 43% of gen z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of gen x and 9% of boomers say the same. Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both […]
Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point. Don’t worry, dark social isn’t the […]
keyphrase (we’ll talk about keyphrases and SEO in a minute). Read Check the keyphrase more on how to write testimonials. Does your current page include evidence that you’re legitimate? If not it is a pile of unsupport marketing claims. 8. Strong supportive visuals Charts and graphs are more visually compelling […]
Data and statistics If Testimonials are a challenge Find the there are other ways to add evidence. Data about your business or the value of your services can help nudge the visitor toward conversion. Beyond the industry- or company-specific stats you can add here are some common examples. Years in […]
Down the page. This is how content and containers drive Improve the conversions. 12. Depth detail and 800 words A great sales call can take a while. The prospect has quite a few questions and the salesperson’s answers are detail and thorough. A great sales page is no different. It […]
Buttons and links can work harder for you. A great call to action triggers demand. It is relevant to the page. It’s personal warm and inviting. It’s a gentle nudge. And it makes all the difference. Been a while since your Booster rockets had a checkup? Our in-house expert engineers […]
Imagine the business impact. Right now as you read this How to use sentence people are looking for your services. Who do they find? They’re visiting your competitor’s webpages. What are they learning? It’s kind of incrible. If you’ve never seen the Analytics behind a high-performing sales page it’s dramatic. […]
