So if the launch is just around the corner, do yourself a favor and postpone writing the sales page until after the launch. Or if you already have a sales page through which some sales have come but you would like more, improve the sales page instead of writing a completely new one. Take up to three things you would improve (eg headlines / subheadings, benefits and/or offer). The fewer changes you make, the easier it will be later to identify which of the changes improved the results. with time to do both background work and writing. A sales page is not created in five minutes and not necessarily in fifty minutes.
Time calendaring Calendar yourself
Here’s a good guideline to follow: 15 – 30 min to go through your dream customer (depending entirely new data on how complete the customer profile description you already have) 15 – 30 min disassembling the product and finding the benefits ( NOTE! If you have a 9-week online training, you don’t need to disassemble the benefits of each week, but those that are related to the biggest problem that the customer wants to solve with your help) 15 – 30 min clarifying the problem, need, benefit or pain point ( how do you crystallize it clearly and simply) 30 – 45 min finding barriers to purchase ( Tip: every question your potential customers ask are barriers to purchase) 15 min collecting feedback in one place if this has not been done yet OR 30 – 45 min asking for feedback from 5 – 10 customers and compiling them together 15 – 30 min assembling the results obtained with the product
This means that under each section I
OR 30 – 45 min requesting the results Buy Lead obtained with the product from 5 – 10 customers and compiling them together 30 – 45 min thinking about and putting the stories together Deciding the structure of the sales page Sales pages can have several different structures that can be used. If you are not familiar with writing a sales page or you are not sure how to start, you should start with an easy structure. One good example is the AIDA structure: A = Attention I = Interest D = Desire A = Action This structure has only four parts, so it is easy to outline and write.