Videos: A sales page with a video can increase conversions by up to 86%. Feedback and Testimonials: 92% of people read feedback before making a purchase, which shows the importance of asking for feedback from past customers and adding at least three testimonials to your sales page. Mobile optimization: More than 60% of all traffic comes from mobile devices. Sales pages that are not optimized for mobile devices can lose a significant part of the sales. Calls to action (CTA): Personalized calls to action generate 42% more clicks than plain calls to action. Call to color of the call to action button can increase results.
Action Color: Changing the
For example, Hubspot has found in its research that a red call-to-action button is 21% better than a green one. Length of sales page: There is latest database no one-size-fits-all answer to this, but a study by Marketing Experiments found that long sales pages can generate up to 220% more leads than short sales pages. (In other words, long sales pages were shared more and linked to more than short sales pages.) A/B Testing: Companies that consistently A/B test their sales pages get 7-10x more leads than companies that don’t. Images: visitors pay special attention to images that contain information. Appropriate visuals (for example, infographics, statistics, surveys) can keep users engaged and lead to better results.
Eye-tracking studies have shown that
Scarcity and urgency: Instilling urgency can increase sales by 332%. What is a sales page How do you ensure that the sales page brings the desired results? I have been teaching for years that the sales page should be written first before any other campaign or launch material is created. This is because by writing the sales page first, you can keep all the material logical. If you create the BUY Lead marketing material first, it may be that you have written something there that is no longer logical from the point of view of the sales page.
