In this case, producing marketing material has been pointless and has taken up your precious time. From the end to the beginning works excellently in producing marketing and sales material. all content must be different. However, the best results are obtained by telling similar things in the content. Repetition is the mother of learning. Remember the Marketing Rule of 7? People need to see your marketing material at least 7 times before they start to register it and become interested in your products and services.
Many entrepreneurs think that
The same applies to the sales page. When the sales page is written first, you can take small parts of it and use special data them in other materials, such as launch emails, campaign messages and blog posts. To write a sales page, it is enough that you have a clear idea of what you sell or what the body of your course or training is. After that, you can write the sales page and edit, complete or refine it when the service or course is ready. a sales page is that you track its statistics. Remember that euros lie, but statistics never do. A large part of my customers have been disappointed if there have not been enough sales.
Another important thing about
But the analysis of the statistics has shown almost every time that if more people had gotten to the sales page, more sales would have come. Sales page Masterclass Every entrepreneur must know these statistics and monitor them regularly: time spent on sales page CTR (click through rate) conversion CTR = (those who clicked the purchase button / unique visitors to the sales page) x 100 Conversion = (number of buyers / unique visitors to the sales page) x 100 The average of both must be at least 2%. How to get started? Whether you have a short BUY Lead or long sales page, a service description or just an online store product description, the first step is to calculate CTR and conversion.