Nonprofit email marketing is just as much of a science as any other email marketing but with much more psychology intertwined in the process. Email marketers working for nonprofits need to understand the motifs that make their organizations benefactors donate. Find the relevant content with the right emotional charge to trigger the donation and hit the right cord with a sincere thank you message every time for higher lifetime value. The bigger your email database, the more chances people will donate a dollar or two here and there if they see an email and a call to World a Better action that resonates. In this article. We share nonprofit email marketing statistics. Provide helpful tips for these campaigns. And show you some examples of such emails.
Nonprofit Email Marketing Statistics and Facts
According to the 2023 Nonprofit Tech for Good Report, 68% of nonprofit organizations (NPOs) utilize email marketing. Further insights derived from this report can help understand your nonprofit organization’s email subscribers and popular tactics to grow them better. 63% of nonprofits use email personalization features embedded in their email marketing platforms. 38% delete unengaged subscribers regularly. 28% use email subscribe pop-ups on their website. 92% utilize email marketing to send email newsletters. 74% send email fundraising appeals in their email campaigns. 35% raised the amount of money that they expected from Sweden Phone Number Data sending email fundraising appeals. 34% raised more donations than they estimated during the email campaign planning. 34%of nonprofit organizations raised more donations than expected during the email campaign planning.
Use Email Marketing Tools for Automated and Scalable Marketing
Best email marketing tools are universal, but if you want to experiment or try marketing software for nonprofits to choose the one that works for you, it’s great. You need to be in constant contact with your audience, so find the email marketing tool that works for you and use it. There are lots of options in all price ranges. Check out our detailed article with a selection of email marketing tools we like and use. From email design and image editing to video creation and testing, you will find the perfect tools for your campaigns. Best email marketing tools for small businesses. Personalize nonprofit emails for donor engagement. Email personalization for BUY Lead nonprofit and charitable organizations should be multi-layered. From the simple automated insertion of dynamic content to your micro and mini donors to personal thank you emails from the founder to the supersize benefactors.