Today I’m the Senior Email Developer at Sinch Email, covering the well-loved brands Mailgun, Mailjet, and Email on Acid. I manage and maintain our powerful email design system and act as a developer advocate through Email on Acid’s Show Notes from the Dev. Connecting with the greater email community is one of my favorite aspects of the job. Megan, you’ve got a lot on your plate as the person in charge of the email design system for three brands Email on Acid, Mailgun, and Mailjet. That’s impressive! However, managing multiple companies’ email marketing can come with Number for Consumer Reports obstacles. So, what are some of the biggest challenges you’ve faced, and what have you done to overcome them.
How to speed up production and keep emails consistent and on brand
The email design system covers even four brands Email on Acid, Mailgun, Mailjet, and our newest brand InboxReady. It also covers three ESPs, though recently, we migrated everything down to one, which makes email development easier. One of my biggest challenges is with Mailjet because we support the brand in four languages. That means any workflows being created need to Italy Phone Number Data be multiplied by four. So if we’re working on a four-email series, that means I have to code sixteen emails.
How do you ensure that each company’s email marketing
I’ve sped up production a lot by leveraging the components in my email design system. I code the entire email in a component and use conditional logic to BUY Lead show the correct email in the correct file based on my language attribute. I use a lot of JSON to dynamically swap out information like links, footers, and CTA language. That’s a challenging task, especially since each brand likely has its unique voice and approach. How do you maintain this consistency while allowing each company to showcase its style. I see three critical components in how we succeed in staying consistent and on-brand for all our projects.