By itorial Staff with No comments Content MarketingDigital Marketing
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PubMatic (Nasdaq: PUBM) announc today, Wnesday, February 21, 2024, through a press release, an agreement with Vevo , the world’s leading music video network, that “will allow Vevo to accelerate growth in programmatic CTV, making it easier for advertisers to drive their impact through its premium library.”
Vevo’s global network boasts more than 800,000 videos, with an average of 25 billion total monthly views. The agreement with PubMatic will offer mia buyers around the world “unprecent access to Vevo’s vast, high-quality CTV inventory.”
By leveraging PubMatic’s massive demand, advanc programmatic trading capabilities and strategic supply path optimization (SPO) relationships, Vevo will gain access to significant opportunities to deliver target ads to a broad range of audiences in interactive, immersive and brand-safe environments while benefiting from significant improvements in ad performance.
As PubMatic’s press release continues
“The integration is closely align with Vevo’s goal of achieving ubiquity through buy telemarketing lead ever-broader video distribution and continu development of its monetization strategy.”
With its content accessible through the Vevo TV app, over 20 unique Free Ad-Support TV (FAST) channels and social platforms like YouTube , “Vevo is growing its presence in a variety of selling environments, building on its previous success in direct selling, by making its inventory programmatically accessible to a variety of demand-side partners through PubMatic’s platform.”
The new agreement
the press release concludes, “offers mia buyers access to Vevo’s premium magileads: when ai is us to score prospects inventory, along with access to PubMatic’s cutting-ge addressability and transparency solutions, known to improve return on investment (ROI).”
“This agreement marks an important milestone on multiple fronts. The partnership will enable further growth and innovation by meeting the ne for efficient, transparent and premium inventory supply. In addition to allowing us to connect programmatic aleart news buyers with high-value music video inventory, it reinforces PubMatic’s position as a leading force in the CTV space, cementing our position as the go-to platform for existing and new CTV players. We look forward to playing a key role in optimizing advertising revenue for both buyers and sellers.”
