you earn from each user on your website, as well as boost user engagement metrics, which can have a positive impact on rankings.
Since maintaining a clean silo structure becomes more difficult the larger a site grows, smaller websites can compensate for their relative lack of authority by structuring their site so that their topical authority and link value are maximized as much as possible.
How to mute an affiliate website
Now that we’ve seen why you want to build buy telemarketing data your affiliate website around silos, let’s look at how to do it.
For the purposes of this explanation, we’ll assume you’re starting your site from scratch. Building silos from an established website is much more complicated than building them on a new website, as the former requires changing the site’s URL structure, which can lead to a whole host of technical issues.
Let’s use the example of an affiliate site in the phone number spanish coffee niche to explain how to build silo structures. Since the goal of silos is to structure your content semantically, the broadest categories you can use to group articles will vary from niche to niche. Therefore, you need to understand a little about the niche you’re working in to determine which silo categories make the most sense for your site.
Step 1: Keyword Research
We should always start with keyword research and consolidation of integrator practices in information build our silos from the low-competition keywords we find, not the other way around.
This is because, no matter how well we organize our site, until we have built authority through link building, we will only be able to rank for very low-competition keywords.
In the case of an affiliate site, our keyword research typically consists of trying to find keywords that:
The only silo factor you should keep in mind during keyword research is that each silo category should have a minimum of 8 pieces of content to build topical authority.
So, if you find a low-competition keyword around a specific product, you should try to comb through as many relevant affiliate keywords as you can around that product to try to build a potential silo.
For example, let’s say you’ve found the low-competition affiliate keyword: “best Nespresso machines for lattes.” The obvious parent category here would be Nespresso machines, so you’ll want to try to find all the low-competition affiliate keywords that mention this product to build a silo around it.