Less than optimal results There’s a lot of excitement that happens when we send out emails. Especially if it’s part of a new campaign. But. Marketers can sometimes become anxious about the possibility of bad results because a fail campaign can have far-reaching implications such as wast resources. Low conversion rates. Poor brand perception and more. Solution: to overcome the fear of less-than-optimal results. First. Permit yourself to try things out. Email marketing is all about refinement. So not every email nes to be a smash hit. Gaining insight into what doesn’t work is just as helpful as gaining insight into what does.
Have a clear objective and goal
To increase your chances of a successful campaign. Foremost. Have a clear objective and goal for your campaign such as driving engagement. Driving sales. Driving sign ups or registrations. Ensure the content you’re sending customers europe email list adheres to that objective by having a clear call to action. We also recommend a/b testing elements. Rather than making assumptions about what content and elements will resonate with your audience. A/b testing elements like the subject line. Content. Design and timing ensures that you’re providing the content your audience wants to receive. Which can lead to higher engagement and more conversions. Campaign monitor by marigold makes a/b testing simple and easy.
Our intuitive subject line recommendations tool
If you ne extra help standing out in the inbox. Our intuitive subject line recommendations tool will ensure you’re following industry Buy Lead best practices to maximize engagement. You can also preview your campaign with live data to ensure the correct dynamic content is showing for the right audience. Always review and analyze every campaign result and look for ways to optimize and improve.