hat do SEO companies charge their clients for? Most often, for positions in search results, for clicks from search to the client’s website, or for a specific action much does SEO website performed on the resource. Accordingly, we will highlight the most common rates on the SEO market:
Promotion by positions is the most popular tariff, also known as website promotion by keywords. The SEO company promotes the customer’s Internet buy phone number list resource according to an agreed list of words to certain positions in much does SEO website search engine results.
Expected result : site in TOP 1, TOP 5, TOP 10 for agreed queries.
Terms : from 6 months.
Price : determined based on the request and its planned position. It is worth noting that in this tariff the price is affected by the frequency of the promoted phrase. SEO specialists divide requests into three categories:
- Low frequency;
- Mid-range;
- High frequency.
The higher the frequency of the request, the more expensive it will be. The total cost of the campaign is determined by a fashion designer summing up the cost of all phrases after their evaluation by an SEO specialist.
As for the average price of promotion by positions, there is no clear data. It starts approximately from 50,000 rubles .
- Traffic promotion involves a significant increase in website/page traffic by attracting the target audience from search. Promotion is carried out by a set of keywords. Note that this type is not suitable for all clients. It is mainly recommended for websites with a large number of pages, for example:
- online stores;
- thematic portals;
- content projects;
- young resources.
Expected result : increased traffic to the site for target queries.
Timeframe : traffic starts to grow 2 months after the start of work.
Price : according to the study, the average cost of a traffic promotion project in Russia starts from 75,000 rubles . However, there are no clear estimates, so there are also higher average values.
- Lead promotion is also known as CPA promotion ( Cost Per Action ). This is a new pricing method that is currently actively india number list developing in the SEO market. A lead is a target user action, such as purchasing a product, requesting a service, calling an office, registering on a website, or any other action that can be tracked by analytics systems.
This type of promotion is recommended primarily for online stores, travel and service companies, etc. That is, for customers whose website has a specific product/service with a specific price. Note that lead-based promotion does not work well for complex products and services that require specialist advice.
Expected result : targeted requests (purchases/applications/calls) through the client’s website.
Timeframe : targeted calls and requests from potential clients may appear already in the first months of work.
Price : payment is made for leads made by visitors from search engines. Usually, it is a fixed amount for each target action. On average, the price of such promotion starts from 35,000-40,000 rubles per month.
What influences the cost of promotion
Having reviewed the main tariff plans on the SEO market, it is worth getting acquainted with the factors that can have a direct impact on the final cost of the campaign. Of course, each individual tariff has its own specifics. Therefore, here we will focus on the most common factors, that is, those that play a role regardless of the tariff chosen by the client:
- Competition . One of the fundamental factors influencing the cost of SEO. The budget largely depends on how high the competition is for the selected keywords. In different topics, it can differ by several orders of magnitude.
- Queries . The cost of website promotion directly depends on the keywords that are planned to be promoted. There are different types of queries. Most clients already know that promotion by high-frequency words is more expensive than by mid- and low-frequency ones. In this case, we will focus on geo-independent queries, the result for which is given without regional attachment of the resource, for example, “instructions for a camera”. Such search phrases are valued more, since it is necessary to compete not only with sites in the region, but also throughout Russia.
- Seasonality . There are queries that are relevant only at a certain time of year, they are called seasonal, for example, “buy air conditioner”, “winter tires”. For such keywords, competition increases greatly on the eve of and in the middle of the season. Therefore, promoting air conditioners in the summer will cost more than in the winter.
- Level of website development . The better the resource indicators (number of links, IKS, domain age, presence in Yandex.Directory, number of pages compared to competitors, etc.), the faster and with less effort it will be able to take high positions in search engine results.
Site affiliation to a region
The cost also depends on the current positions of the resource for certain queries in the selected region. Such promotion is cheaper than promotion in Moscow. In addition, if the site is assigned to another region, it is impossible to promote it in the capital.
- Guarantees . The guarantees provided significantly affect the future promotion budget. Most often, if SEO companies undertake, for example, to return 100% of the cost in the event that the queries were not brought to the agreed positions, then an additional fee may be charged from the client as insurance.