Example of child pages for the best Nespresso machine](best-nepresso-machine-child-pages-example.png) (An example of some of the keywords you could use for child pages in your Nespresso machine silo)
a useful framework for product-based keyword research, regardless of whether you’re building silos. Purchase-intent keywords around a particular product tend to have a similar level of competition. So, if you find a low-competition keyword around a particular product, you’ll likely be able to find several of them.
you should have a column that assigns a broader parent category to each keyword. While this doesn’t necessarily represent your final silos, it should give you an initial idea of what your silos will be based on the location of low-competition, non-commercial keywords in your niche.
Step 2: Planning the silos
Once you have a list of keywords you think your phone number lead site can rank for given its current level of authority, the next step is to categorize them into silos.
Since keyword siloing involves a hierarchical structure, you’ll want to use a tool that allows you to organize information into hierarchies. I like phone number spanish using dynalist.io for this, partly because it’s free but also because it allows for an infinite number of indentations and collapsible hierarchies.
Dynalist Silo Example](dynalist-silo-example.png)
Planning your silo involves three key steps, which are:
- Select the parent themes of your silo
- Assigning child pages to a silo
- Select a silo to start working with
Selecting your silo’s parent themes
When selecting silo topics, we must remember that as well as a possible partner one of the goals of our site structure is to build authority around a specific topic.
Therefore, it is convenient that the topics of the parent silo are:
- On topics that are lucrative enough to be worth developing authority on
- Be discrete enough that you have a decent breadth of thematic authority once your various silos are built
For most affiliate sites, you’ll build your silos around different types of products.
In the case of our coffee site, for example, we should create silos around machines specialized in different types of coffee (Nespresso, espresso, filter coffee, etc.), since these are the best-selling products in our niche, and each type of coffee requires different types of machines. This means there won’t be too much crossover between the silos.