By Editorial Staff with No comments Digital insightsDigital Marketing
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Amazon Ads today announced at its annual unBoxed 2023 conference a series of new capabilities in campaign planning, activation and measurement that offer advertisers “greater control over the audiences they reach and faster, more actionable measurement of ad performance.”
In this way, there are several complementary capabilities “that empower advertisers through more holistic audience insights; advanced controls for planning, activation, and campaign optimization; and more comprehensive measurements,” as Amazon Ads reports in a press release sent to the media today, Wednesday, October 25, 2023.
“Advertisers tell us
A that proving the impact of their advertising is their biggest challenge, and that they still struggle to measure performance across the customer journey. They need more actionable insights to reach their current and potential customers at scale.
Our goal is to solve this and help advertisers thrive in a world of telemarketing sms phone number lead model-based solutions, because the way brands reach their audiences tomorrow will be completely different than today. We’re simplifying fundamental marketing tasks like planning, activation and measurement, and I’m excited to see how advertisers use our new capabilities to unlock incremental reach and drive meaningful business results.”
Kelly MacLean, Vice President of Amazon DSP
The press release thus informs that Amazon Ads (which recognised the online retail agency Roicos as an Advanced Partner in July 2023) is expanding the range of real-time campaign metrics available to advertisers.
Amazon Marketing Stream includes Amazon DSP
Amazon Marketing Stream is an API-based solution that provides hourly seo is basically the permanent optimization of your website campaign metrics and is now available globally and includes Amazon DSP , along with Sponsored Products, Sponsored Brands, and Sponsored Display reporting already available.
As the story notes, Quartile used Amazon Marketing Stream “to help drive an bgb directory average conversion rate lift of 15%, and increase ROA [reducing advertising cost of sales by 10%], across its customer base. Rapid Retail Analytics complements Amazon Marketing Stream by providing hourly Amazon retail metrics such as sales, traffic, and product inventory levels.”
