Segment . By channel . Or even with several criteria at once if you can make those connections . With . A single user.Lifecycle stage (or sales funnel stage) segmentationscreenshot of a going email another . . Great way to segment subscribers Common segments by lifecycle stage include is by lifecycle stage. Are they new here and just . . Starting to get to know your product? Or are they long-time customers who might . Want . To refer a friend but don’t need a walkthrough of your most basic .
Features? Those . Two individuals probably want
very different things from your emails, so… send . Them different emails.Some . : awareness: people new to your . Product might benefit from . An email sharing a link to an educational video library . Or product walkthrough.Consideration: subscribers considering . A product purchase would benefit from case studies, longer . Reports on b2b email list the product, and even . Head-to-head comparisons with competitors. Purchase: if your subscribers . Are deep in the sales cycle, maybe .
Lay off the marketing emails for a
Bit, unless they’re really personalized. Retention: once you . Have a customer, it’s off to . The races to keep them loyal. At this stage, . Subscribers might benefit from tutorials . On how to make the most of their recent purchase. . Advocacy: after provide win-win solutions a subscriber . Has been a dedicated customer for a while, they might be . Excited to participate . In a referral program or exclusive community. Abandoned cart segmentationscreenshot of an .
Email showing . A recently viewed superblast shoeabandoned
Cart emails generally get their own segment. There . Are . Quite a few personalization tokens involved in these—how else will you serve the exact . . Sneakers the subscriber was just drooling over back into their inbox at the right moment?—meaning . . Each email will be unique. This segment will be large and include most of . Your . Customers, but you’ll only use it to send this particular type of email. .
Email segmentation . Ideas for your marketing campaigni
Can pretty much guarantee shops 9177 you’ve received a . Segmented email at . Some point, maybe even recently. Consider how you may have been . Segmented for each—was it . Your location, your shopping wish list, or maybe a deal . Similar to one you’ve pounced . On before? Use your own real-life examples to inspir