When you move around a lot in the online world, you forget that you only move around in a small part of your universe. There is a world beyond that called “reality” that rarely has much to do with online appearances. perfumePhoto rights by Fotolia The Internet is a world full of possibilities, no doubt, but sometimes you just have to look away from your laptop or smartphone to realize that in reality the vast majority of your business’s potential is right under your nose, also known as offline (in the online world). Many internet businesses ignore the potential of offline I realized this again after a visit from a good friend who spent two days with us.
Specializes in sales topics that require the physical
presence of the client. Yes, you understood me correctly: offline sales. It still exists and is much more powerful in terms of potential business volumes than the Internet channel . To give you a small example if you are not sure. How much do you think indonesia whatsapp number data user would be willing to pay online? Without having specific data, I would say that in some cases (this will probably be different for each person) we would be willing to pay 1,000 euros for a family vacation on a travel website. Instead, imagine you want to sell a machine that makes beverage containers.
These probably I have no idea, to be honest
cost between 10,000 and 100,000 euros. Nobody buys this online. It requires a personal deal with a sales specialist who gains the customer’s trust so that they sign the contract. Direct contact and empathy make the difference “I use perfume so that people remember me. I want to be in that 5 to 10% that stand out and make a client remember you even months after they have seen you.” This is one of the things my friend told me that really caught my attention.
Perfume is one possible way to achieve
this and it has a better effect (or so I imagine) on women than on men. Imagine if you are lucky enough and that scent, which should not be too dominant, reminds them of their father, grandfather, partner or good friend. The important thing is that it i bulk lead positive association. Being in that 5 to 10% can also be achieved with the way you present yourself, the way you dress, the empathy you show, etc. Pronouncing a word in English in the same way as your client, even if it is not 100% correct, is a way of showing respect . Otherwise,
you are implying that you do
not have a good command of the language, running the risk of making them feel humiliated. If you go further, you are showing empathy and you will connect better if you pronounce words in a similar way. There are also theories that say that being a combination of two of the above mirror at the level of body language helps, although I would not recommend the latter. People are not stupid in general (there can always be exceptions) so trying too hard could create the feeling of manipulation or sucking up. So putting yourself in your client’s shoes is fine but making it feel like you’re sitting on their lap is going too far.
Being a bastard of a boss Reading the story o
f Jeff Bezos and Elon Musk makes you think that you have to have some kind of mental disorder to reach the top of the business world . According to the authors, they were bosses who were very hard on their workers, not to mention that they were/are real bastards when it came to dealing with them. The worst of all, apparently, was Steve Jobs. Despite being real tyrants, most people who have had the opportunity to deal with them usually have words of admiration. Fortunately, there are more cases, such as that of Richard Branson, that show you that a boss does not have to be a tyrant. He is not the only case, if we look at the stories of Google and Facebook, where workers also tend to receive excellent treatment .
We can apply this factor with a 50% probability
because in 1 out of 2 cases of mega-companies there are usually real monsters leading the businesses. Going all-in again and again Another thing that is repeated over and over again in the history of these entrepreneurs is the fact that they have repeatedly bet everything or nothing . Take Elon Musk as an example. He made a lot of money by selling his first start-up Zip2 to invest in X.com, which later merged with its main competitor to become Paypal. Here too he managed to make a very significant fortune that even surpassed his first success story.
