What Does a Digital Marketing Manager Do?
This type of role blends strategic oversight with creativity. Analytical thinking, and research skills. As well as the ability to work cohesively with colleagues focused on design. Graphics, copywriting, and specific platforms. Like social media and ppc, to create improved outcomes that hit core brand targets.
Most digital marketing managers work closely with other managerial personnel. Usually reporting to a head of marketing or similar senior leadership colleague. Who can help to ensure brand messaging is consistent across all projects. And that the manager has the resources and budgets they require.
Like many roles, a digital marketing manager in a brazil email lead smaller team will likely be expecte. To be more involved with day-to-day tasks, perhaps dealing with strategy development. Implementation, and reporting. They may have a more supervisory position in larger departments, although with ultimate responsibility for digital marketing performance.
Understanding the Job of a Digital Marketing Manager
The Digital Marketing Manager is in charge of developing digital marketing campaigns or big-picture strategies that more junior colleagues then implement. That could mean designing short-term campaigns for specific platforms or setting buy lead targets around ways to improve website traffic, generate more leads, and grow brand recognition.
Depending on whether the manager works within an agency or for one employer. They might be expecte to carry out a considerable variety of tasks, overseeing, contributing to, and managing:
- Digital marketing platform and channel selections, based on the mediums and formats that appeal to the target audience demographic.
- Conducting market research to stay current with new tools, trends, or techniques.
- Measuring campaign performance and reporting to senior management on investment returns against ad spend.
There isn’t a typical day in the life of a Digital Marketing Manager since these skilled professionals might be required to support, advise, and direct teams in so many different areas, projects, and campaigns. However, the core role is to ensure the team creates on-brand content and ads and achieves the brand’s strategic targets.
The Role of a Digital Marketing Manager Within a Digital Marketing Team
Digital Marketing Managers are primarily tasked with coordinating and managing the digital marketing function. This could look very different how will you know when you’ve arrived between two organizations or agencies and depend on the types of digital marketing the brand or business engages with.
Some common inclusions with the job of a Digital Marketing Manager are as follows:
- Managing and reporting on social media marketing campaigns, ensuring marketing colleagues communicate core messaging, leverage newer features and advertising or sales tools on the relevant platforms, and include high-quality, on-brand content, copy, and imagery.
- Overseeing content marketing, ensuring that all third-party content, podcasts, videos, articles and thought leadership pieces are consistent, and position the brand as an authority in the relevant trading space.
- Controlling the use of email marketing, ensuring email databases are properly managed, communications are tailored to the customer’s expectations, and that open and response rates are clearly tracked.
Digital Marketing Managers often form the link between directors and boards and the rest of the digital marketing department. As the face of the digital marketing function, they are the managers who deal with problems or queries in the first instance, recruit and train junior staff, and delegate tasks while monitoring the split of work and projects.
