What are the main trends in SMM-2024?
SEO on social media, especially TikTok, because most of Generation Z already Google on social media, not Google.
Creating more original content and pushing the boundaries of creativity. Popular repetitions of trends are fading into the background, and brands and bloggers are looking for their own unique “chip” and presentation. Therefore, you should focus on this. A good idea would be to collaborate with artists who can emphasize the uniqueness of your brand.
Popularization of live broadcasts. Especially on TikTok. If you don’t believe it, then remember the case of blogger arisha_linr , who rose through live broadcasts and now has various integrations with brands, and “Light, cayman islands telegram data light, hot, hot” is already heard in songs.
More use of UGC and native content by brands, both on their pages and in various forms.
Will there be any radical changes in the work of SMM specialists in 2024?
Changes in the work of SMM specialists can happen unexpectedly. Such is the specificity of our profession that with the release of each new update you need to learn something anew 🙂 Therefore, personally, in my opinion, cell phone data SMM specialists need to be flexible and constantly ready for changes. But what I would advise you to pay attention to in 2024 is this:
- Introducing new tools and approaches. Experiment: new advertising formats, live broadcasts, AR, etc.
- Turn on creativity. The user is becoming picky and simple posts will not surprise him: they will turn to artists, content creators, comedians, etc. To add creativity to your content.;
- Learn to work with artificial intelligence. While I am a fan of human creativity, the world is moving towards automation, so you need to embrace it and learn to use new tools in your work. Sometimes, AI-generated content can be exactly what sets you anthony baldizzi ceo apart from your competitors.
Lesy Gaidash, head of the SMM-time agency , lecturer at the WebPromoExperts Academy
Share your most interesting SMM experiment from 2023.
This isn’t exactly an experiment, but it was a challenge for the companies I’m going to talk about. One of them is Doctor 9•1•1 Medical Center.
The more we talk about medicine and free doctor consultations, the more subscribers trust real people, not just pretty pictures created by a designer. That’s why we need to show doctors giving consultations. Since doctors are not public people, they are closed and don’t like to talk on camera, it’s better for them to talk to visitors in person, so we suggested that the client conduct testing and start shooting videos for Reels with doctors’ advice.