This form is related to measuring the evolution of orders in relation to last year. This is the best data we have.
But let’s talk more about the research methodology below. Let’s go together:
The Analysis Methodology
First, it is important to understand that this is a journalistic text above all. We did not conduct our own study to understand what sells most in e-commerce, c level contact list and we will use the information available on the subject on the internet.
It is not possible to consult the best source of data and statistics on Brazilian commerce, which is the IBGE’s PAC, because it does not distinguish between physical and online retail.
At the same time, the PAC also does not present a list of best-selling products, only information related to the revenue of companies operating in Brazilian commerce.
And to find the best-selling products in Brazil, we need just that: a list.
There are lists of marketplaces, which we will show throughout the text, but they are limited to the period analyzed — that is, the Mercado Livre best-sellers list will show the best-selling products of that month.
Ultimately, we need a different analysis.
Qualitative Analysis of Sales Evolution
Since there is no big list ranking product categories or individual products by sales, we need to do a qualitative analysis — how products have grown or decreased in sales.
This analysis, however, limits our analysis to the previous year. But think about it: isn’t it better that way?
If you want a list of the best-selling products throughout the history of e-commerce, you’ll find many artifacts—statistical elements that are either erroneous or unsuitable for analysis.
So, by analyzing the growth of individual i love when companies take segments and products, we get a very interesting idea of what happened in the previous year and what might happen this year.
But don’t worry: we’ll also show you the best-selling products on marketplaces at the time of writing this post.
For direct analysis of sales growth, we will rely on data from Webshoppers.
In fact, we’ve already done a more general analysis of the Webshoppers edition, which we’ll use as a reference here. Click below:
Support Materials Already Produced by Leadster
Not everything in e-commerce is related to sales. Or rather: sales don’t happen by themselves. There are several other indicators and actions that have an impact on sales, even if they don’t involve any direct Bottom of the Funnel work .
One of them is lead generation. E-commerces that take Inbound Marketing seriously seek to generate leads at all possible stages of the Marketing and Sales Funnel , and need to know which channels and conditions are most favorable for this generation.
Leadster has already released two Lead Generation Overviews — one edition in 2023 and another in 2024.
In these materials, we discuss the main lead generation channels in Brazil, also understanding how it works in each segment analyzed. One of them is e-commerce.
Click the banner below for the latest edition:
Another very interesting piece lithuania phone number of material we’ve created concerns the use of chatbots to generate, convert, and qualify your leads.
Chatbots allow you to create automated workflows that handle leads in a personalized way. In this article, we’ll show you exactly how this works.
Sales Evolution by Category (2024 Data)
As discussed, we’ll be focusing on the evolution of e-commerce segments. In other words, we’re analyzing data from 2024 compared to data from 2023.
This comparison will help you understand the big e-commerce movement today. By understanding what people bought most in 2024, we have a good basis for understanding what they might buy in 2025.
But we need to understand some fundamental points before moving on to the analysis:
- Climate fluctuations: In 2024, Brazil broke temperature records—in fact, the entire world. It was the hottest year in human history. This temperature fluctuation made some products more attractive last year, especially air conditioners, fans, minibars, refrigerators, etc.
- Seasonality: It’s important to consider the different seasonalities in e-commerce and related products. The statistics below don’t take this into account, but we have a much more comprehensive article on the topic here on the blog.
- New products: A new product can emerge overnight and become a huge craze. These variations can, in some cases, cause a market to grow significantly one year and decline the next;
- Merchandising: when specific products begin to be featured on television, for example, it is natural for sales in the segment to grow, driven by this action;
Among other more specific points. But with that in mind, let’s get straight to the chart, shall we?