Good copywriting : how do you do that? That is a question that we at Traffic Today are often asked. There are various writing techniques and methods that can help you take the quality of your content to a higher level. Today we will highlight the Inverted Pyramid method. What is it and how can you apply it to your own texts?
What is the Inverted Pyramid Method?
The Inverted Pyramid method consists of three parts. These are the parts:
The lede: this is the first paragraph of your article. Here it is important that you grab the reader’s attention. What can be read in the article and what makes it recommended to read further? For SEO purposes, this paragraph should of course also contain the main keyword.
The body: this part can consist of several paragraphs. Here you go deeper into the subject and highlight the most important information. You can use case studies, examples and statistics to give extra ‘body’ to this part. You can also dress up this part with quotes, videos, photos and such.
The tail: although many people often end a text with a conclusion, the closing part goes further than this. In addition to briefly looking back at the article, it is also recommended to offer help with questions. Furthermore, you can also link to a similar article here.
Inverted pyramid
Quick wins
Now that you know more about updated 2024 mobile phone number data the structure of the Inverted Pyramid method, we will give you some quick wins that you can immediately put into practice.
Where is the focus?
Always determine what you want t
Determine the sub keywords
In addition to a main keyword, you always have sub-keywords that you can process in the article. Use tools such as SEMrush to find the sub-keywords that fit the main keyword.
Write for scanners
Are you looking for boost your mass email and sms campaigns with mailrelay! specific information? Then you probably recognize that you first scan the text, before you actually read the article. When you write a text yourself, it is good to take ao lists into account that other people will also scan your text. So use relevant (sub)headings to convince the ‘scanners’ that they should read your text.
