WhatsApp is everywhere. According to research, it reaches 99% of cell phones in Brazil . This shows how messaging apps have shaped the behavior of individuals. As a result, it has also shaped the behavior of companies. From large companies to small businesses, all of them use WhatsApp to somehow provide relevance to the customer experience.
For the marketing sector, WhatsApp is an app that provides countless possibilities, both inside and outside of communication. Today, there are CRM tools on the market that are exclusive to this app, such as WhatsApp CRM . Through this software, you can not only chat with people, but also manage high-value leads and have access to a complete sales funnel.
In this article, we will present you with 5 very effective ways on how to use WhatsApp in your business’ marketing, regardless of the segment. All of them are simple to apply and require little or no financial investment.
1 – BOOST YOUR MARKETING STRATEGIES WITH A WHATSAPP BUSSINESS PROFILE
WhatsApp Business is the version of the telegram number list popular app in the country exclusively for entrepreneurs. With it, your company can create a business profile and thus connect with customers in a professional manner. WhatsApp Business offers the following benefits for marketing:
Automatic messages
With WhatsApp Business, your company’s marketing department can structure automatic responses to, for example, welcome a customer who has contacted you for the first time.
With WhatsApp Business, your company’s marketing can divide customers into categories.
Exchanging messages with multiple clients and companies can be quite complicated. To solve this problem, your business’s marketing department can separate these contacts into categories. A construction company, for example, can include its partners in the “Suppliers” category. Others can be included in the “New Clients” category, and so on, depending on the need.
Catalog creation
A small textile company has the chance to delight customers by posting product catalogs on WhatsApp Business. It’s a much easier and faster way for people to find out meaningful information about each item.
2 – CREATE A CHATBOT
In case you don’t know, a chatbot is a general rules for responding to negative comments based on virtual intelligence that can send and receive messages as if it were a human being. These bots have been part of people’s daily lives for a long time, and with the popularization of WhatsApp, their use has grown. The most famous example, without a doubt, is Lu, the virtual assistant at Magazine Luiza.
A chatbot has several benefits for your business. First, for customers. With them, people can solve problems immediately, 24 hours a day, and without having to wait to be served by a call center .
Second, for your company. Chatbots are capable of providing very satisfactory service. Lastly, for marketing professionals. Chatbots can be programmed to perform repetitive tasks that require your team’s attention.
With this free time, these workers have more time to format efficient and creative campaigns.
3 – RESPONDING TO CUSTOMERS FASTER INCREASES YOUR SALES
This subject is so important that it betting email list a topic all to itself. Today, it has been proven that the chances of a person opening a message sent via WhatsApp are 70% higher than reading a marketing email. For companies, this is a great scenario.
There is also another very significant fact. 78% of customers buy from the first company that responds . That is why it is so crucial for a business to be available to its leads and consumers as much as possible.
If necessary, in addition to the chatbot , hire a dedicated person to respond to messages received via WhatsApp.