Once you have the basics of a single-language site in place, you’re ready to make it multilingual. Use a multilingual plugin to help with translation . Install a plugin like TranslatePress to help you manage different versions of your site.
Select the languages you want to translate overseas data your site into. Most plugins require a paid subscription to translate into more than one language, so choose your options carefully.
Most plugins can then edit the various translations to make the site sound as natural as possible to a native speaker. This is where a professional translator comes in to help sort out the nuances and context so the content sounds easy to understand.
If you cannot afford professional translation for all languages, you can leave some languages with auto-translation.
3. Setting up the language switcher
Translation plugins come with options for the language switcher. You can add handy features like a country flag to help users identify seo for product categories the desired language without having to read. You can also choose where and how to display the language switcher so it fits well with your site’s design.
4. Translation of metadata
To take advantage of the SEO benefits of a multilingual site, you need to translate the metadata as well. Depending on the plugin you choose for your site, it may do this automatically. Just make sure the metadata is translated for the different versions of the site before you mark the project as complete.
Creating customer-focused, multilingual websites
New Light Digital has helped mobile list many multilingual companies meet their customers’ needs with websites written in their native language. Schedule a free consultation to get a website strategy that includes everything from development to multilingual translation.
Further reading:
- Redirecting users to translations based on geolocation
- Google Presence: Diagnosing Why Your Site Isn’t Ranking in Search Results
- Lead Generation in B2B and B2C: Strategies for Both Business Models
- Planning a New Website: 10 Steps to a Successful Website Launch
- Site Speed and User Experience: How Performance Affects Google Rankings