Tutorial on the most effective Facebook ad types in 2024
For companies and customers to establish direct and valuable relationships on WhatsApp, they need to let customers proactively contact businesses on WhatsApp, because WhatsApp does not allow businesses to initiate conversations. To do this, companies need to attract interest in their WhatsApp services “from the outside.” A very effective and scalable method is to advertise on Facebook and Instagram.
As Facebook and Instagram advertising costs soar starting in 2022, and Apple and Google restrict third-party data tracking, how can brands achieve personalized advertising in the future? VIMOS, you know, Facebook’s latest advertising type ” Click to WhatsApp Ads ” in 2024 is the breakthrough. This new type of advertising can not only help merchants automatically collect customer information, but also effectively improve customer conversion rates!
What are Click to WhatsApp Ads?
Click to whatsapp and digital marketing Ads is one of the Click-to-Message ad formats on Facebook. It can guide new customers on Instagram or Facebook to the WhatsApp messaging platform through call-to-action buttons to start an interactive conversation with the brand.
In the past, customers had to save the merchant’s phone number to their contacts before they could contact the brand through WhatsApp. Now, as long as the customer clicks Click to WhatsApp Ads, they will automatically jump to the WhatsApp message page, which simplifies the process of contacting the merchant and helps customers Opportunities to increase product sales.
Four major benefits of using Click to WhatsApp Ads
1. Automate the collection of first-party receipts and expand the potential customer database
Click-to-WhatsApp Facebook ads are efficient at collecting potential customers’ names, phone numbers, purchasing interests, and website behavior. Customers are more willing to communicate directly with merchants before making a purchase, which makes them more willing to share personal data. This data can be integrated into a customer relationship management system (CRM) to improve the effectiveness and accuracy of remarketing campaigns. As Facebook advertising costs rise, the first-party data obtained by Click-to-WhatsApp Ads can help merchants reach potential customers more accurately.
2. Real-time chat interaction to promote purchasing decisions
Click-to-WhatsApp Ads are ideal for those the power of custom story creator who need to detail or lobby for products and services. Through WhatsApp interactions, merchants can quickly respond to potential customers’ questions and provide personalized suggestions, thereby significantly increasing conversion rates. Whether it’s product inquiries, customized needs or advance reservations, Click-to-WhatsApp Ads can perfectly meet your needs. VIMOS provides a convenient WhatsApp online appointment form to make the whole process easy and smooth . This type of Facebook advertising tutorial not only helps companies gain an in-depth understanding of how to effectively use WhatsApp for advertising, but also effectively improves business efficiency and customer satisfaction.
3. Save 3 times customer acquisition costs and increase return on advertising investment
Click-to-WhatsApp ads can significantly reduce cost-per-acquisition (CPA). This kind of advertising can direct customers to WhatsApp and build trust with the brand, thereby increasing conversion rates and sales. According to Facebook’s official data, brands using Click-to-WhatsApp advertising can achieve a 4.5x return rate and a 10% growth rate.
We at VIMOS have used the same advertising content to conduct two different advertising tests. One is Click to WhatsApp Ads, taiwan data which allows customers to contact the sales team directly using WhatsApp, and the other is traditional Facebook Lead Form ads. The results showed that Click-to-WhatsApp ads received more leads in one week than Lead Form ads in two weeks. What’s even more amazing is that customer acquisition costs for Click-to-WhatsApp ads were reduced by three times!
4. Maximize advertising effectiveness and create a complete social commerce journey
According to a Meta report, 63% of consumers are more likely to return to a store where they can use WhatsApp to pay. Through VIMOS’s WhatsApp product catalog and WhatsApp Pay payment function, customers can seamlessly complete the shopping process on WhatsApp, which is used by 98% of Hong Kong people, from product discovery to final purchase, comprehensively improving customer experience and driving business growth. Facebook ads like this can help companies better create a sustainable social commerce journey.
How to achieve the best Facebook advertising effectiveness through WhatsApp API?
1. WhatsApp Chatbot: Automatically respond to advertising inquiries 24 hours a day
When customers need to make reservations, customize services, or consult before purchasing products or services, Click to WhatsApp ads will be your strongest marketing strategy to capture every customer who takes the initiative to say Hi!
Through Click to WhatsApp ads, brands can start conversations with customers on VIMOS WhatsApp and provide instant and personalized responses, product recommendations, purchasing guidance, etc. through 24-hour chatbots or human customer service, thereby increasing conversion rates and sales.
2. WhatsApp advertising source display: accurately track advertising effectiveness
When your customers contact you by clicking on a Facebook ad and sending a message on WhatsApp, the system will display the source of the message, allowing merchants to clearly know from which ad the customer came. The customer service team can respond to customer needs more effectively and provide more targeted services and suggestions.
3. Accurately display the 72-hour free chat window
Saving money on every conversation is crucial for all merchants using the WhatsApp API. Starting from March 1, 2023, Meta has changed its message charging rules. Merchants can enjoy 72 hours of free chat opportunities if Click-to-WhatsApp ads on Facebook and Instagram attract customers to initiate WhatsApp conversations . VIMOS thoughtfully provides an accurate 72-hour free chat window countdown reminder, allowing merchants to clearly understand the time limit for replying to customers, without worrying about whether they need to spend extra money to reopen the conversation with customers.
