Tricks that affect An everyone follows them, it kind of works like navigation. 90-degree angle effect – the stands must form a 90-degree angle, then the product will be picked up the most, e.g. Circle K CAPT effect. This trick happens in the checkout area. There should be enough products so that one product does not look expensive. This effect also works with small, inexpensive, fast-consuming goods that are at the cash register. It was established that people choose a product at the rack for 10-20 seconds.
To get more people’s attention and drive choice:
Place the tablet. Play with colors, but don’t need cold colors. Light effect. For example MAXIMA meat is illuminated with red spotlights to make it look more attractive. Posters, advertisements, tastings. The rhombus rule on the shelves is the places from which the best buys are made (The most profitable places are marked in blue). Only 13 percent of bottom shelf products are purchased.
The second shelf from the bottom
Is at the children’s eye level. 26 percent chinese in america of it is purchased. However. if they are toys, then the most expensive ones are put there. Shelves from 150 to 180 cm are the best, 52 percent buy from them. and the most expensive goods are stored there. There is almost nothing to buy, so the “death zone” is at the bottom left.
A planogram is the exact location
Of a particular item or group of items in the merchandising equipment, and the equipment is precisely located in the merchandising hall. So, there material data are a lot of strategies on how to display the product in the trading floor and of a piece of furniture in a people usually give in to those strategies. However, it should be remembered that the customers are also brought and encouraged to be loyal – the location of the store, a properly selected assortment, excellent service, full shelves of goods, lighting of goods and interior, music, smell, temperature.
