The beginning of the year is always marked by resolutions, even in a context as complex as the one we are experiencing due to the COVID-19 health crisis. This situation has triggered major changes and made long-term decision-making difficult, but 2022 is shaping up to be a period in which the latest industrial marketing trends that have been established in the sector in recent years will consolidate. What are the B2B marketing trends for 2022? 1. Technology, the foundation of your B2B marketing strategy As McKinsey points out , 75% of today’s sellers and buyers.
Prefer to interact through digital media
Therefore, your B2B marketing strategies for 2022 must be based on technology . This means it’s time to take advantage of all the phone number library benefits it provides to develop external communications , but also to optimize other internal processes such as planning, analysis, and relationships. Omnichannel strategies, mobile-first design , and the implementation of artificial intelligence techniques are just a few examples of how to turn technology into a great business opportunity . This can be easily managed and monitored thanks to software like HubSpot for B2B.
Which integrates all the tools
Necessary to design, develop, and analyze your industrial marketing actions through a single platform. 2. Video, the most attractive format You’ve probably associated industrial marketing. With boring or monotonous formats evolve support with outbound engagement more than once, but the proven. Effectiveness of video marketing in the sector shows that it can also add value to the purchasing process , being dynamic and even entertaining. A picture is worth a thousand words, which is why numerous studies indicate that 76% of professionals in management or highly qualified positions, as well as 90% of total users, have made their purchasing decisions after watching a video.
It’s also worth noting that these
Types of formats play a significant role in your websites’ SEO strategies . 85% of industrial companies rely on audiovisual content. What are you cell phone data waiting for to join this trend that will continue to thrive in 2022? At this point, we’ll probably all agree that we’re eager to return. To fully in-person events, but the current situation still doesn’t allow us to enjoy them as we’d like. So in 2022, we’ll continue to focus on hybrid events because they’re. The ones that best adapt to the current context and because they offer significant advantages to industrial.