There are three categories to which all goals are subordinate: awareness, consideration and conversions. There are eleven goals among them . They mean for a B2B marketer from which one is selected in the first step. These goals influence the billing method. In other words, for which action should be paid and what Facebook optimizes delivery for: more impressions or more clicks? It is also decided here whether the ad will also be shown on Instagram. B2B ads cannot be shown on Instagram under the goals of traffic, visits to the store and product catalog sales.
How do you create the right B2B target group ?
There are numerous tools within the Business phone number library Manager. It is important to always make sure that you are working in the correct advertising account. This is displayed in the top left under the menu. One of the most important areas is the object library. Here, you can create precise target groups, among other things. It is located under “Elements/Target Group”. Numerous characteristics of the target person are shown under “Saved Target Groups”. These should definitely they mean for a B2B marketer be used! It is also advantageous to work specifically. The B2B target group should only address an age range of around 10 years, be male or female and have their own characteristics. This is the only way to target B2B ads and control advertising accounts.
Indispensable: Reporting and monitoring
Trust is good, but control is better: Check how well the ethical use of eamil marketing lists in marketing your ads are performing. Even if they are performing poorly, don’t delete them. On the contrary: Every ad should be tested first. Then draw the appropriate conclusions from the resulting values. Even if it’s difficult, stay patient. In the long run, your efforts will pay off.
The longer Facebook ads are placed and the more tests are carried out within a B2B target group, the better you get to know them. The relevance factor in the “Ads” level quickly shows which ads are doing well. If the value is not immediately above five at the beginning, that is not a they mean for a B2B marketer problem. Little by little you develop a feeling and the value improves. As is so often the case, the motto here is: test, test, test!
Conclusion
Facebook ads offer B2B companies an enormous opportunity. Thanks to versatile targeting options, every target group can be found and reached. With china phone numbers a little practice, individual advertisements and entire B2B campaigns can be implemented and played out faster and faster. Be brave: social media offers many possibilities as a fully-fledged marketing tool. You should use them.