There is a lot going on in the SEO industry

Google continues to continuously roll out improved algorithms and updates. Distinctive right now and also for next year, is that it will be more important than ever to have talented specialists, quality content and being able to use AI in the right way. Jens Gustafsson, Head of SEO/SEM at Mild, stands for the future of SEO in the run-up to 2024.

– We have probably all noticed the progress of technology, changed user behavior and an increasingly competitive digital arena recently. Namely, there are a number of trends that marketing departments should keep an eye out for. Those companies that do not adapt to the new trends will find it increasingly difficult to compete for visitors. Competitors who understand the importance of a balanced digital strategy will gain market share and dominate the search results, Jens explains.

Given the advancements in AI and the large amount of AI-generated text being written, it now becomes even more important to produce content that is truly enriching. It is about creating quality content and clearly presenting credibility and who is behind the content. Google has already introduced a new dimension to the already known EAT model (Expertise, Authoritativeness, Trustworthiness): Experience. This means that the assessment now not only evaluates the quality of the content with regard to its expertise, authority and reliability, but also takes into account the content creator’s experience and influence within the subject in question. We simply want to create a website that is authoritative and credible on the subject.

– Let’s take an example, think of two pharmacy sites that both want to write about how best to treat a certain ailment. The writer on the one hand is a trained and licensed doctor with several years of experience in the subject, who may also be able to share his own experiences in the subject and contribute with accurate mobile phone number list quality assurance in the form of qualitative sources. The other writer is a web editor who read up on the subject on his own. In this case, it is clear which article has the best conditions to rank highest. Google simply wants to reward the website and writer who is the most trusted, authoritative and experienced in the subject, says Jens.

Google has always prioritized high-quality enlaces inversos que necesita content. But now there is an additional focus on the content being “helpful” and really enriching. This means that the content must be relevant, created by experienced and knowledgeable people who demonstrate a deep knowledge of the subject.
Google has become significantly better at understanding the context and quality of content. Therefore, the content must now really add value to the reader. It should not only answer a question, but also provide insight, advice or information that the reader might not even know they were looking for. This creates a richer, more engaging experience for the user and builds trust in the brand behind the content. The search intent itself is extremely important in this step. Find out what the visitor is really looking for and wants answers to – and build trust at the same time. If you constantly work on creating this experience for the customer, it will also be easier to take the visitor to the next step in the customer journey and finally convert. Simply take care of all visitors, which is more important than ever in times like these, comments Jens.

AI has revolutionized many usa cfo industries, including SEO. With the help of AI, marketers can now analyze large amounts of data faster than ever before. But it’s important to remember that AI should be used as a tool to complement, not replace, the human in content creation. This means, for example, that while AI can help with data analysis, it is still humans who create the most engaging and meaningful content by securing the information. In other words, the knowledge of a specialist becomes even more important than before.

Specialists can now automate simpler tasks and there has been a significant streamlining of processes. This means that specialists can now obtain more valuable insights and efforts for each working day.

It has been an active summer and autumn from Google’s side. Google’s recent Core Updates have had a significant impact on many websites and their rankings in search results. When we ourselves analyzed potential causes of the sites affected, we could see a common denominator in that large parts of the content were perceived as thin, poorly matched to search intent and simply did not meet the expectations around EEAT. This can be seen as a clear marking from Google to always focus on quality and that there are no quick shortcuts with, for example, mass production of AI texts.