The streaming and video watching platform uses red as its dominant color. The branding color on a logo is very important, besides beautifying the logo, it also adds a certain philosophical value. In addition, certain colors have a psychological effect on consumers who see them. be designed in such a way, considering the huge effect it has on consumers. The design must also be adjusted to the characteristics of the company, so that the branding is also stronger.
7 Recommended Logo Branding Colors for Your Business
Talking about colors, of course there are unlimited combinations of the existing spectrum. However, as a designer, you must be observant in choosing it, to make it easier, you can learn some popular colors used as logos.
1. Red
In a spectrum, red tends to have warm characteristics. In psychology, it tends to describe a sense of energy, aggression, or deep passion. Therefore, red is usually very identical to technology or food. Choosing red as an identity for a company engaged how to build phone number list in finance or health is highly discouraged. Given that energy and aggression are not compatible in both fields. Both require high caution and discipline.
2. Purple Because it is categorized
Purple is very identical with glory or prosperity, in nature itself only a few depict this color. Therefore, the exclusive, mysterious, and sophisticated side is always attached to it. Luxury products often use this branding color. Its use is more in technology, financial, or health products. Food rarely uses it, purple is considered less exciting or appetizing. Because in the spectrum it is included in the cold category.
on the cold spectrum it is
Blue is identical to the sky or the vast, bright, limitless ocean. Therefore, the color tends to be identified with responsibility, exploration, expression, and Як развіць свой бізнес на facebook у 2023 годзе? security. Various technology products such as Facebook, Twitter, and Telegram use it. This seems to show that their social media is safe, broad, and does not limit its users in expressing themselves.
4. Green For example,pawnshops
Green in nature is identical to plants, forests, trees, or grass. Seeing it gives the impression of calm, fresh, and prosperous. Changing the level of brightness also gives a variety of different impressions. Usually tends to be used in companies in the fields of finance, food, or technology. For example, pawnshops, the dominant color is green, showing their commitment as a safe financial company.
5. Yellow
Yellow is certainly a very familiar color, starting from sunlight, flowers, fruits, and various other objects available in nature. Its position on the warm usa phone list spectrum provides psychological effects such as motivation, warmth, or optimism. Products such as finance, clothing, or vehicles more often use yellow as their main component. The impression of optimism, warmth, and motivation tends to make customers more comfortable using their products.
6. Orange
The mixture of red and yellow produces orange, as well as its psychological effects. It still feels warm, aggressive, energetic from red but remains calm, brave, and positive from yellow. Both merge into harmony in orange. This combination brings up positive meanings in a product, from hope to motivation. Therefore, many health products use it as the dominant color of their branding.
7. Chocolate
Brown is synonymous with durability and strength, although in reality the color is often found in soil or wood. Its use sometimes has to be combined with other colors to strengthen its positive impression.
Also Read: Is Destination Branding Important? Here’s the Explanation!
A branding identity can not only be conveyed with a slogan or logo, but can also be strengthened by the use of color. The choice of branding colors can vary,
