Use CPA bidding to discover ROAS
In some specific cases like App campaigns, you may want to start with Target CPA bidding before moving to ROAS .
This way, you can discover a reference ROAS without compromising the volume of traffic and conversions in your campaigns.
During the learning period , it is common for there to be some fluctuations in the how important is it to set up an abandoned cart campaign? of traffic and revenues.
This happens when you move from one bidding strategy to another, especially from a manual to a smart bidding strategy.
But to do this, you need to assess whether you have the structure to withstand a few 6 ways to improve seo speed and experience without profits, since the revenue from some campaigns can reach zero during the learning period.
Ready to calculate ROAS?
Today you learned everything you needed to know about what ROAS is, how to calculate it, and the america email between this metric and ROI.
Both metrics measure the return your business has achieved on a given investment . The difference is that ROI is more comprehensive, looking at your business as a whole, while ROAS is more specific to analyzing paid ads.
By analyzing ROAS , you can make more informed and assertive decisions, as well as understand whether your advertising campaigns are making profits or losses.
If you follow all the tips we present in this article, you won’t run the risk of wasting your investments and you still have the chance to achieve 100% profit with ROAS.
Are you still afraid of losing your money?
Contact us . We are a digital marketing agency specialized in structuring the best campaigns for your business.
We analyze the performance of your ads and advertising campaigns so that your investments are injected into the right places and reach the right people.