How to Avoid Dark Patterns When Designing a Website

The vast majority of modern website development companies try to honestly provide a flawless user experience. Some, on the contrary, go to great lengths to increase conversion. Up to deceiving customers in order to make them perform certain actions. Cybercriminals pose a threat in all forms of digital interactions. Some unethical website development practices also…

The Role of Marketing Research in Idea Generation

Market research plays an important role in the idea generation process. By analyzing gaps in the market and identifying unmet customer needs, potential business opportunities can be uncovered. Conducting surveys can help you gain valuable insights into consumer preferences and pain points. Focus groups allow you to collect detailed feedback and understand the needs and…