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While there is confusion about how digital PR compares to traditional PR .  The reality is that all the principles of PR are consistent. Whichever medium you’re using. However, your knowledge of online channels, audience interactions. And precision targeting can make a significant difference in the results your digital PR campaigns achieve. To fully harness…

The prevalence and competition within PPC marketing make specialists in high demand, with the ability to target campaigns to defined audiences and demographics, improve and optimize the returns generated, and select paid marketing channels and platforms based on research, data, and market trends. Like most digital marketing jobs, the exact capabilities you’ll need to be…