A visitor lands on your landing Golden Rules page. They scroll through, shrug, and click away. “Why?” you ask yourself. “How could this happen? I spent hours optimizing that page, they read the entire content, and they still didn’t convert.” Sound familiar? Marketers everywhere are tirelessly optimizing their landing pages in the hope of achieving…
Can you believe it? It’s almost page trends 2022!!! And you know what that means… it’s time to get inspired for 2021. Because what better way to look forward to the new year than with some landing page design trends (UI design lovers will understand). But before I dive into the trends, let me give…
But what can we do to keep those visitors? Whether you use a plug-and-play solution like Marketo, Hubspot, or Unbounce to build your landing pages, or you have an in-house development team to create them, you can get better pages and more conversions by following these 11 landing page best practices. 1. Align your landing…
Newsletters are a great way to newsletter marketing market directly to your existing and potential customer base. Newsletters are often created to drive sales newsletter marketing acquire new customers, nurture existing customers, or increase engagement with your brand. Done well, newsletters will ultimately help you build stronger relationships with your customers and better connect them…
In the world of marketing Steps to Building webinars are probably one of the most powerful tools in your arsenal. The reason is simple – webinars allow you to connect directly with your audience, build your credibility in the field, and connect your business to topics that are close to your prospects’ minds. By hosting…
