Increase CR and reduce CPL by 2 times:

The site belongs to a company that deals with wholesale trade of packaging materials. There are quite a lot of competitors in contextual advertising of this direction: advertising is displayethroughout Russia, there are many offers, and all of them have delivery within the Russian Feeration. The client came to us with already Configure campaigns for…

Compensation Management: Employee Satisfaction & Performance

Compensation management is crucial in HR, governing how an organization rewards its employees, encompassing base pay, variable rewards, and benefits. Apart from determining the compensation levels, compensation management also involves performance management and ensuring fairness in compensation among employees. Let’s explore the importance of compensation management, its purpose, and how to design an effective compensation…

Opportunities of the Etsy marketplace for Ukrainian sellers

Kateryna Vitkovska , a consultant on the Diya.Business portal and an expert on Etsy sales in entrepreneurship support programs in Ukraine, has been running sales on Etsy for 7 years. The CEO of Sibis Club, an agency for creative brands, spoke about the possibilities of the Etsy marketplace for Ukrainian sellers. From the editorial office  Proven…

How to finance your business the guide

Are you planning to develop or launch an e-commerce business? Are you thinking about how to find funds to accelerate your online sales? Do you want to buy enough inventory for the coming year? Such a business project requires preparation. Market research, business plan, financing your site and working capital requirements, etc. all these steps…

How do you create effective blog outlines using AI?

Creating a well-structured blog outline is the foundation for crafting engaging, informative, and valuable content. Outlines help writers organize their thoughts, maintain clarity, and stay focused on the topic. However, brainstorming the perfect structure can often feel overwhelming, especially when juggling multiple tasks. Enter artificial intelligence (AI)—a revolutionary tool that has transformed the content creation…

Marketing content strategy blog topics content types etc

Marketing strategies (types of promotions, frequency of discounts, etc.) Email marketing strategy (newsletter, abandoned cart recovery emails, promotional codes, etc.) Customer reviews (product terminology, recurring complaints, etc.) In general, competitive analysis can come in different forms depending on what aspects of competitors the company wants to assess. But the elements we just reviewed should give…

Offshore outsourcing Madagascar overtakes Mauritius

 Recently, after restoring constitutional order in Madagascar, President Hery Rajaonarimampianina has once again invit foreigners to invest more on the R Island. However, for Mauritius, it is quite another thing. Inde, if the Big Island begins to flourish in the market, it will become a major competitor for Mauritius in terms of offshore outsourcing ….