How to set up communication strategy

Deuxième étape: définir sa cible. Pour y parvenir, appuyez-vous sur vos personas. Un buyer persona marketing désigne le client cible idéal. C’est un portrait détaillé fictif des cibles marketing : qui ils sont, leurs goûts, habitudes, besoins, problématiques, etc. Définir son persona permet de mieux cibler sa communication, et de mettre ses email data  prospects…

How to Start a Career in Digital Marketing

It’s important to note that there are countless potential career paths. Including digital marketing jobs aimed at those new to the field. Who can study as they gain real-world workplace experience. Or work as interns under experienced digital marketing colleagues. As a relatively new subsector of general marketing, digital marketing is still developing. Which means…

What Does a Digital Marketing Manager Do?

This type of role blends strategic oversight with creativity. Analytical thinking, and research skills. As well as the ability to work cohesively with colleagues focused on design. Graphics, copywriting, and specific platforms. Like social media and ppc, to create improved outcomes that hit core brand targets. Most digital marketing managers work closely with other managerial…

What Is Digital PR: And How Does it Differ From Conventional Public Relations?

While there is confusion about how digital PR compares to traditional PR .  The reality is that all the principles of PR are consistent. Whichever medium you’re using. However, your knowledge of online channels, audience interactions. And precision targeting can make a significant difference in the results your digital PR campaigns achieve. To fully harness…

What Does a PPC Specialist Do?

The prevalence and competition within PPC marketing make specialists in high demand, with the ability to target campaigns to defined audiences and demographics, improve and optimize the returns generated, and select paid marketing channels and platforms based on research, data, and market trends. Like most digital marketing jobs, the exact capabilities you’ll need to be…