There are many types of organization systems, but the most recognized are: alphabetical, chronological, thematic, by geographic location, by solution or needs they. After that, by type of audience to which they are directed or…
The development and production of information spaces. Therefore, that the user assimilates the content efficiently and effectively and so that the website is accessible and usable. That is, information architecture is the discipline that will…
Acronym in english for information architecture— is a process of analysis and research that seeks to organize, structure and classify information within a site or web platform so that it is easily found, used and…
This is due to the proliferation of devices that the market has today and that businesses have understood that fighting only in the field of attracting new users, without worrying about retention, threatens their future…
Open the doors of the business for the audience to interact and participate creatively in the creation of the message. The power of collaboration must be harnessed. By businesses to create better strategies and to…
Ready for the next level? Add hootsuite insights, powered by brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and ai tools to identify new opportunities. It’s also always a safe bet…
A “utm link” is simply a url with tracking parameters in it, exactly like the above example from our ow.ly link shortened. You don’t need software to make these links. Anyone can create utms and…
Even clicking a link in whatsapp is dark social, and it’s the third most popular social media network in the world, ahead of instagram, tiktok, twitter, and pinterest. You text your partner a pic of…
When it comes to social selling, 43% of gen z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of gen x and 9% of boomers say the same. Understanding your…
Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark…
keyphrase (we’ll talk about keyphrases and SEO in a minute). Read Check the keyphrase more on how to write testimonials. Does your current page include evidence that you’re legitimate? If not it is a pile…
Data and statistics If Testimonials are a challenge Find the there are other ways to add evidence. Data about your business or the value of your services can help nudge the visitor toward conversion. Beyond…
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