There are many types of organization systems, but the most recognized are: alphabetical, chronological, thematic, by geographic location, by solution or needs they. After that, by type of audience to which they are directed or by physical characteristics. Choose or create an organization system and work on its implementation within […]
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The development and production of information spaces. Therefore, that the user assimilates the content efficiently and effectively and so that the website is accessible and usable. That is, information architecture is the discipline that will be responsible for: clarify the general and specific objective of the website to be created. […]
Acronym in english for information architecture— is a process of analysis and research that seeks to organize, structure and classify information within a site or web platform so that it is easily found, used and understood by whoever uses it. Needs. Therefore, the information architect is the person who is […]
This is due to the proliferation of devices that the market has today and that businesses have understood that fighting only in the field of attracting new users, without worrying about retention, threatens their future results; because attracting without retaining is costly and inefficient. Do you need us to help […]
Open the doors of the business for the audience to interact and participate creatively in the creation of the message. The power of collaboration must be harnessed. By businesses to create better strategies and to increase audience engagement with companies . Shake off the digital advertising duopoly. Let’s stop reducing […]
Ready for the next level? Add hootsuite insights, powered by brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and ai tools to identify new opportunities. It’s also always a safe bet to add utm parameters to the “regular” social media buttons for ultra-accurate tracking. Create your […]
A “utm link” is simply a url with tracking parameters in it, exactly like the above example from our ow.ly link shortened. You don’t need software to make these links. Anyone can create utms and referral links, as long as you format it correctly. Although without a url shortened, you’ll […]
Even clicking a link in whatsapp is dark social, and it’s the third most popular social media network in the world, ahead of instagram, tiktok, twitter, and pinterest. You text your partner a pic of the chocolate bar you want from the store. You mention your five new shampoo in […]
When it comes to social selling, 43% of gen z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of gen x and 9% of boomers say the same. Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both […]
Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point. Don’t worry, dark social isn’t the […]
