The powerful call-to-action phrase in the image below compels customers to sign up and join the subscriber list.
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How to write a call to action?
The best CTAs start with a unilateral termination of a land lease agreement at the initiative of the lessor desired action. What do you want your prospect to do next?
Write it down in the language that feels natural to you. For example, you could write, “I want people to sign up for my email list.”
From here, figure out how to incentivize that behavior. You could say, “I want to offer a lead magnet to encourage people to sign up for my email list.”
Now you have cause and effect.
All that’s left is to craft your CTA into an channels and content formats eye-catching, easy-to-accept format. You want people to take action immediately, so your copy needs to be highly persuasive.
Use the template above to combine the two exercises you completed to craft your CTA.
Best Call-to-Action Phrases Building Techniques
- Include possessive qualifiers, such as “your” or “my,” in your call to action phrase.
- Briefly outline the benefits of your content in your call to action.
- Use verbs and a sense of urgency to encourage clicks.
- Use words that evoke emotion or marketing list passion in your call to action phrases.
- Put these calls to action into action using the best software on the market .
Example of reward action phrases
There are also many specific calls to action you can use for specific situations. In fact, the more specific, the better.
Event call to action
When hosting an event, you can use either an inclusive or exclusive call to action. In other words, do you want people to feel like they need to meet certain qualifications or have certain skills in order to attend? Or do you want everyone to feel welcome?
For an exclusive CTA , you can use one of the following methods:
- Title: Want to join us? CTA: See if you qualify!
- Title: Want to join an elite team of experts? CTA: Find out if you qualify
- Title: The annual event will be held next Saturday. CTA: Are you eligible to attend?
For an inclusive call to action , you can use one of the following approaches:
- Title: Come and join us! CTA: Sign up now!
- Title: Want to join your peers? CTA: Join us next weekend!
- Title: Welcome to join us! CTA: Register here!
You can adjust these CTAs based on your specific content, such as date, time, event type, etc.