As you know, posts, whether on Facebook, Instagram or Snapchat, are the showcase of your company. But now, these 2.0 giants have integrated a new feature into their platforms: stories. These will allow social network users to immerse themselves behind the scenes of your company.
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Whether you want to highlight your phone number library amazing team, your brand or certain products (or services) that you offer, stories are the ideal alternative.
What is a story?
Stories can be likened to an album. They are a collection of photos and video clips that you can publish on social networks such as Facebook , Instagram , Snapchat , etc. Very fun, they can be decorated with filters or stickers .
Please note that stories can be for personal and professional use .
The power of stories in your business communication
Maximum visibility
We all know the power of images. They key email metrics to propel your business are more expressive than words and allow you to “tickle” the curiosity of your followers. In other words, stories published on your page are a great way to promote your company’s offers while adding a little touch of originality.
A host of formats adapted to the needs of businesses
Did you know? You are now able to publish various formats on your story, in order to generate more interactions around your publications: Gifs , emojis , stickers , photos , videos …
How to benefit from stories?
If you’re looking to boost your clean email business’s visibility through stories, here are some ideas to explore:
- Consider using a special font to advertise special offers or promotions.
- Publish videos while taking care to announce them before publication
- Inform followers about planning and preparation for a milestone event
- Take a photo of yourself when you’re talking to an influencer or a famous client
- Insert a CTA (Call To Action) in your publications
- Run contests to retain followers
- Vary publication formats so as not to bore Internet users
- Create live videos to spark your fans’ curiosity
Good to know : Videos published in your story should generally be less than 30 seconds . Beyond that, you risk boring viewers. Therefore, they must be condensed into a minimum of time in order to hook and directly impact Internet users.
The final word
By posting a short video or photo, you share the life of your company with your followers. And that’s obviously what they expect from you. So, don’t hesitate to post them regularly. Of course, if you don’t have the time to personalize your brand image or your products, you can always call on a community manager to ensure your web visibility.
Looking for a community manager to manage your community on social networks? Call on LAPLUME.MG! Our mission will be to attract Internet users to your activity by adding a touch of originality, emotion and eye-catching content to your publications.
With our advanced knowledge of social networks and our web culture, we are ready to contribute to the success of your business.
