Most people don’t take advantage of this protection. It takes time and effort, so they usually don’t initiate the return process even if they’re not completely satisfied. Those who do will appreciate that your company kept its promise.
38. Today’s Best Deals Only
This is the most powerful expression the -minute method: take action immediately of the concept of urgency. You tell the consumer that the offer will expire at the end of the day . Act quickly before it’s too late.
39. Limited Availability
Limited supply is a great call to action for two reasons:
- It creates a sense of urgency (yes, again).
- This shows that your product is very popular.
After all, you won’t have a limited-edition how does content marketing work for e-commerce? product that will sell out from your virtual shelves. Use this CTA as both a social proof and an incentive to act quickly .
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40. Due tonight at midnight
This is a more specific version of a “Today Only” CTA. It provides a clear end point for the sale, so your consumer knows time is of the essence.
41. Act fast or you may fail
Loss aversion is a common psychological principle. For example, in the 2016 election, many people expressed a preference to vote against one marketing list candidate rather than support another. Voters don’t want to lose something valuable, so they vote against the candidate they believe will lead to a loss.
You can apply this principle in your marketing. Tell consumers that they might lose something valuable if they don’t take action now. You can even say “they’ll miss out ” in the CTA instead of using the more vague “it.”
42. Book Now
Quantity limits apply not only to products and licenses, but also to events. For example, if your webinar or live seminar is only open for 32 seats, let your audience know this.
If they don’t sign up to reserve a spot, they risk waiting until all the spots are filled.
Check out Search Engine Journal’s pop-up. They use this CTA phrase to invite potential customers to share their contact details and reserve a spot for this webinar.
Image from Search Engine Journal
43. Register now before it’s too late
Here we are playing with the consumer’s loss avoidance and taking quick action. It doesn’t matter what the prospect signs up for – it could be with your email list, a webinar, an event, or a product launch.