As we have come to understand in depth during this particular period, organizing effective online webinars is a true art form. Many of us thought: well, what does it take, just take Zoom or Google Meet or Skype, and organize an online meeting . Only to discover later – usually after the fact – that…
With over 2.8 billion active users every month, Facebook is present in the daily lives of an incredible number of people as the largest and most powerful network on the planet. And that’s just in about a decade. A decade in which what defines an effective strategy is incredibly variable. More and more successful marketers…
There are many different ways to set up a marketing and communication strategy and in most cases content is almost always at the center. Many companies focus a lot on content marketing in general with excellent results. In particular, the blog continues to be a very interesting tool. Managing a company blog is not just…
As social media demographics diversify, Facebook’s average user base is shifting toward the adult and young adult generation. Despite this, the platform continues to boast an enviable traffic. With 1.85 billion daily active users and a 16% annual growth rate, Facebook records 60% of all social logins worldwide. With these numbers and these flows, having…
