What do organic traffic and paid traffic mean on a website? Primarily, in the vast universe of online presence , these two strategic pillars stand out. Above all, it is possible to say that they are two different paths that, when worked together and in the correct way, bring increased visibility to a professional website .
So, we’ve put together this article to talk about these two approaches, exploring their pros, cons, and how to combine them for an effective online strategy. Are you ready to learn all about the types of traffic? Read on!
Read also: Industrial Marketing: everything you need to know about it
What is organic traffic?
Above all, organic traffic refers to the europe cell phone number list of visitors who arrive at your website naturally, that is, without the need to pay for advertising.
This type of traffic is generated primarily through search engines such as Google , Bing, and Yahoo when people find your website by searching for keywords relevant to your content.
Organic traffic is highly valuable as it represents visitors who are genuinely interested in what you offer and are more likely to engage with the content your brand produces .
How do I generate organic traffic to my website?
To improve organic traffic , it is how to forecast seo traffic growth to optimize your website with a technique known as SEO (Search Engine Optimization) .
This involves creating high-quality content, using keywords, technically optimizing your website (such as loading speed and URL structure), among others.
Organic traffic tends to be sustainable in the long term. As once your website ranks well in search results, it can continue to attract visitors consistently without additional advertising costs.
Finally, it is important to note that this strategy takes time. Effort to build significant organic traffic, as competition in search engines is often high.
Do you want to speak to a professional specialized in this topic? Click here and talk to us!
What is paid traffic?
On the other hand, paid traffic , as the betting email list suggests. Refers to the number of visitors that come to your website throug. Paid ads on various online advertising platforms. In this case, you pay a specific amount every time someone clicks. On your ad (CPC – Cost Per Click) or when your ad is displayed a thousand times. CPM – Cost Per Thousand Impressions), depending on the payment model you choose.