Assuming you’ve built your parent pages around a particular product, you’ll probably want to try optimizing the page for the keyword “best PRODUCT . “
An example of this, again in the coffee niche, is Roasty Coffee’s Keurig coffee maker roundup post . The article itself is optimized for the high-volume, high-competition keyword “best Keurig coffee makers ,” yet the wording for each machine featured in the roundup links to an individual review of that machine. These individual reviews are the subpages of the silo.
To rank for one of the most lucrative keywords
in their niche, but it means that if they build recent mobile phone number data links to this page, all of their individual Keurig coffee maker reviews will benefit.
Keurig Coffee Maker Silo Example](keurig-coffee-maker-silo-example.png) (A main page optimized for the keyword “best Keurig coffee makers” . Each entry in this roundup links to individual product reviews, the subpages in this silo)
While it’s not worth optimizing your parent pages phone number spanish from the start (since you want to target competitive keywords with them), you should have a plan for which keywords you’ll target with them before creating each silo.
Do not go deeper than 3 levels in your hierarchy
The deeper the hierarchy, the more difficult it worrying about hackers and start protecting will be to crawl and navigate your site, and the more the link value from your main pages will be diluted.
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Therefore, you should avoid creating silos that are more than three levels deep. When conducting keyword research, consider how far your keywords can extend into a silo with long-tail variations and plan your silos accordingly.
If you make a mistake with this in your initial keyword research, it’s better to start a new silo rather than building on an existing one if doing so would make the silo more than three levels deep.
Your URL structure is final
Once a page goes live and becomes part of your website’s architecture, changing its URL can cause internal links to break and the page in question to lose its rankings. Therefore, you should avoid changing page URLs as much as possible.