If you want to create successful ads, avoid making these mistakes in your campaigns.
You’ve decided it’s time to start expanding your business and have started investing in digital marketing, right? On this journey, you’ve chosen to run your first paid campaign on Facebook.
After advertising for a while, you find that this media has not brought any return. Did you know that this lack of information that the platform does not give you could be due to some errors when setting up your account or campaign?
Find out now which mistakes cause you to lose a lot of money when advertising on Facebook.
Mistake 1 – Not having the Facebook pixel installed
This is the most common error and the most serious, in our opinion.
But what is this “pixel”?
The pixel is a Javascript code that is special database within your website’s code. With it, you can measure all the actions that occur within your website, when the traffic originates from Facebook or Instagram. Check out some of them:
- How many people clicked on your ad
- How many people have bought something from you.
- How many people became leads.
- And many more possibilities.
If you don’t have the pixel properly installed, you won’t be able to measure or improve your results. So, install it. To learn how to install the pixel on your website, you can go to the Facebook Help Center .
Mistake 2 – Not knowing your target audience
If you know the basics of how to interact with consumers during a period of advertising budget freezes advertising, audience targeting is vital to any successful campaign. Advertising to people who don’t want or can’t buy from you is a huge waste of money.
To get to know your persona, you need to start researching.
Calm down, it’s nothing like IBGE .
This research can be done in several ways, for example:
- If you have a CRM, analyze the data of who purchased from you in the last year, month or relevant period.
- Talk to your customers and ask them why they buy from you.
- Talk to your sales team.
- Talk to your support team if you have one. If you don’t, talk to the person who deals with the public the most when it comes to resolving issues.
Using reliable data, you will begin to understand what your target audience is most interested in.
Mistake 3 – Leaving the same creative for too long
Have you ever visited a website and betting email list the ads seemed to follow you around? Worse still, it was the same ad EVERY TIME?
This is a very common mistake that many advertisers make: always impacting the public with the same content.