Microsoft Ads Launches New Advertising Option
Now also offer tours and activities via Microsoft Ads
Microsoft has develop a new ad format for tour and activity providers in the Unit States and Unit Kingdom. This option has been launch in Beta and is currently only available in these two countries. When US or UK users search for specific tours or activities via Bing Search, Bing Maps or Bing Tours Guides, the new ad format will appear.
How does Microsoft Ads for tours and activities work?
When users search for tours or activities in Bing Search, Bing Maps or Bing Travel Guides, relevant ads will automatically appear for them. These ads are provid with a name, photo, price information and reviews. This way, the user can see at a glance whether the activity suits them. The new ad format is dynamic and creat using unique fe files. Advertisers do not have to add keywords to the ads; the ad format is creat bas on Microsoft’s AI.
Where can the advertisements be seen?
First, the ads are display in relevant phone number library Bing searches. In addition, the ads can also be seen when users are searching for a specific destination in Bing Maps or when the user is searching for things to do at a specific location. Within the Bing Maps
interface, tours and activities can also appear when the user hovers over certain points above the map. Finally, the ads can also be seen in a carousel under the subpage ‘Bing Travel Guides’.
Microsoft Ads
What is the relevance of this new advertising opportunity?
The search Efektivitātes uzlabošana: populārākie AI rīki mazajiem uzņēmumiem 2024. gadā term “leisure activities” has become increasingly popular in recent months as COVID-19 continues to come under control. According to a survey of Microsoft Bing users, 40% of respondents are eager to get back to outdoor activities and 26% said america email list they are interest in cultural outings. The new ad format gives advertisers a new way to reach this large group of consumers and capitalize on the increas demand.
