Shopee has grown to become one of the most popular marketplaces, not only in Southeast Asia but also in other parts of the world.
How do they do thatFirst, they know Southeast Asians like to do almost anything on their smartphones. Because of this, they focus on mobile marketing and advertising.
And it worked. Shopee’s mobile-first strategy has been a key factor in the company’s expansion over time.
This also applies when you want to sell your own products on Shopee. Don’t just create content and hope it will go viral and your target market will be tempted to buy your product.
Know who you are marketing to and what will attract their attention
Learn the platforms they are database most active on and learn their purchasing behavior.
When you do business on the internet, treat information and data as your holy grail.
Now that you know who your target market is, it’s time to turn your attention to your product.
Does your product solve your target market’s frustrations
What other problems are you trying to solve
Answering these questions will help you narrow down your target market, so you can strategize how to reach them.
2. Find the “right” product.
While there is no one-size-fits-all definition of the “right” product, we can say that one of the criteria for having the “right” Buy Lead product is that it must be profitable. And one possible indicator of a profitable product is that it can sometimes solve painful problems.