Many companies have some kind of loyalty program. Maybe you have a customer club, an extra bonus or just a simple benefit that you would like to offer to those who are loyal to your company. Take the initiative to tell your permissions about the benefits that they can get from your particular shop. It may not create a purchase in the first place, but your permissions will have that knowledge when they later visit your webshop.
6. Photos your customers have shared
Your customers are your best ambassadors email data and content creators, and you should take advantage of that. Send a message to the customers who have shared a great photo of your product and ask if you can share the photo. Most of your customers will be flattered and will definitely be positive about it.
7. Interview with an employee in your company
You can greatly benefit from focusing more on your employees and using them in your campaign emails. For example, it could be an it was necessary to ensure fast employee telling you how they use your product, or why they do what they do. People and faces behind the scenes will always form better relationships than webshops where you know nothing about the background.
8. Your most popular blog post
Many webshops are more than just product pages. More and more webshops are managing to create a universe that inspires and educates their text services permissions – often via a blog (or similar). Your permissions will love to become part of the universe or be sent new knowledge within a topic they are passionate about. For example, you can share the most popular blog posts of the month, which can create a strong synergy for the products on your shop, if your blog post has an angle that deals with your products.
9. Updates on your social channels
You put in blood, sweat and tears on your social channels. Why not share the effort with your permissions?
Example: “Hey Karl, have you seen the 6 latest trends you can style your shirt with? We wrote a little more about it in the post, which you can read right here.”
You can also inform about new competitions on social media.
Example: “Keep an eye on our story on Instagram and get a chance to win a pair of …”
This provides good synergy and can help increase your engagement rate across your channels.