Whether getting into the mobile world or not. Today, no one would argue about adopting a mobile-first strategy, simply because there are an estimated 3.86 billion of smartphone users worldwide (that’s practically half the world population!). However, a lot of people aren’t considering another milestone that is more informative by far – the fact that we might have passed the point where native apps no longer matter.
You might be thinking that such
A claim is utterly wrong. After all, you country email list use apps all the time – and so does everyone else around you. But don’t let that fact fool you and think again: how many apps do you use on a daily basis? And, more importantly, how many new apps do you install and keep around? Considering that there are more than 4 million apps in Google Play and Apple Store combined, then the amount of apps that you use is insignificant.
It’s clear that the app offer largely
Surpasses the demand. That’s simply top 5 digital marketing trends for 2023 because people don’t need an app for everything they do and they are reluctant to install app after app just because. Does that mean that you have to stick with a mobile website and call it a day? Not quite. That might mean that we’re already living the first years of the Progressive Web App era.
What are Progressive Web Apps
You might have heard the name or read search engine optimization mails PWA (the acronym for it) but may not remember what it’s all about. Well, the first thing you need to know is that PWAs are in fact mobile apps that work like a native app would but that the user doesn’t have to download or install. How can they do that? Just by running self-contained in a web browser.