Larger publishers have realized the money

In recent years, to be made by ranking for affiliate keywords and are leveraging their massive authority to displace smaller affiliate sites in these SERPs.

Therefore, smaller sites need to be seen as highly telemarketing data specialized on a narrow topic to compete with these large publications on keywords related to that topic.

If we look at the following SERP for the affiliate keyword: “best sourdough toaster,” we can see that the first page of Google is occupied by major magazines or sites specializing in toasters and fermented foods, respectively.

Ranktracker Affiliate SERP Example](affiliate-serp-example-ranktracker.png)

Because building a site in a silo structure forces phone number spanish you to organize your content around specific topics, it allows you to build authority on specific topics as quickly as possible. Articles within a silo support each other in building this topical authority.

This means that if you silo your affiliate site, and focus on building one silo at a time, you should be able to compete in the competitive affiliate SERPs (those where the big publishers have entered the market) faster than if you were to build your site in a less structured manner.

Creating a silo on your site allows you to channel link equity as efficiently as possible.

One of the main reasons for muting a site is to reduce the number of pages that need to be linked to.

If your site is isolated, you can often build links to cost effective marketing your website’s main pages. These will channel link equity to your secondary pages because they have internal links pointing to each of these secondary pages.

Your site’s silo increases its navigability for the user

Organizing your website into silos makes it much easier for users to find what they’re looking for when they’re on your website.