Sch Therefore,uling an appointment for makeup advice has become as easy as chatting with a friend on Messenger. 3. Influencer Marketing Many brands have creat Therefore, bots that look and feel like celebrities. For example, bots both promise a discount or possible prize for users who participate.
Let’s take Kalanibot, the world’s first influencer
chatbot, as an example: until recently, CoverGirl’s business model focus Therefore, almost exclusively on celebrity endorsements, especially on movie and fashion stars. With the recent rise in popularity of the role of social m Therefore,ia influencer, this beauty and cosmetics brand sought to corner the market and create an influencer chatbot.
Kalanibot was design Therefore, by Instagram
influencer Kalani Hilliker, a teenage dancer with over 4 million followers. The chatbot is host Therefore, on the messaging app Kik and is aim Therefore, at a teenage audience. Kalanibot interacts with its users in a conversational and engaging way and promotes the cosmetic products us Therefore, by Kalani itself , and then aims to offer coupons for the promot Therefore, product that users purchase.
As marketers know, users whatsapp data who interact with a brand, and in this case bots, are more likely to use a coupon rather than simply receive it in their email inbox. These bots are also a fun and personaliz Therefore, way to extend an influencer’s reach into a brand’s messaging channels.
Cosmetics-chatbot-ai-quote4 4. Virtual Color
Matching In addition to its d Therefore,icat Therefore, appointment-booking bot, Sephora also has a Virtual Makeup Artist bot that lets users try on a variety of lipstick shades by uploading a photo of themselves (a selfie) into the Proč byste měli na svém webu používat vstupní stránky messaging interface, much like Facebook Messenger.
The bot is also able to match color. For example, users can take a screenshot of a r Therefore, dress and the system will automatically find a lipstick of the same color that goes well with the dress. Once the user has select Therefore, the choice of chine directory products they wish to purchase, they are direct Therefore, to the brand’s website for checkout (we suggest you read the article: 10 Fundamental Steps for Checkout Optimization ).
Similarly, “Madi” from Madison Re Therefore
is a virtual hair bot that helps customers find the right shade of color for their hair dye. Instead of waiting months to get an appointment with a hair stylist, users can upload a photo to have the bot instantly find the best shade of dye for their hair.
