It is predicted that the use of artificial
We also create new sections. try to constantly come up with something new. and get some interesting ideas from European projects.
What are the main trends in SMM-2024?
The main trend for 2024 is the further development of artificial intelligence in the creation of content for photos. videos and texts. intelligence will become even more highly efficient and innovative.
Will there be any radical changes in the work of SMM specialists in 2024?
I don’t think there will be any radical changes in the work of SMM specialists. or something chile telegram data will turn 360°. The use of new functions and features is expected. as well as the creation of new analytics services. Thanks to artificial intelligence. the amount of work may increase. requiring testing of various aspects of advertising. targeting. and video creatives.
Daria Salnikova. Social Media Coordinator at PRofile agency. lecturer at the WebPromoExperts Academy
Share your most interesting SMM experiment from 2023.
Personally. I had 2 interesting experiments this year.
- Conducting live broadcasts on TikTok for brands. I was pleasantly surprised by the results. because the top 10 viewers did not include those . Who watched the broadcast for less than 10 minutes. And there were those who watched for more than 30 minutes. In today’s world of social networks. which is focused on snack content. it is difficult to get such attention from the audience.
- Collaboration with UGC creators on TikTok. I was also pleasantly surprised. By the results that were obtained from different companies. cell phone data With one brand. by attracting 5 creators and choosing native manifestations of cooperation. We managed to launch a viral effect. get . UGC content and reach over 2. Million viewers.
- And with the. Fabo brand. thanks to sending personalized holiday gifts to. TikTok influencers. We managed to get manifestations on 2 anthony bichara ceo/founder platforms (TikTok and Instagram) and 1 million reach.