By itorial Staff with No comments Digital InsightsDigital Marketing
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Leading global mia measurement and optimization platform Integral Ad Science (IAS) today announc that its expand reporting for mia buys on the Amazon DSP is now available. Through a server-to-server (S2S) integration on the Amazon DSP, advertisers will now have access to measurement for campaigns across Amazon Custom Audiences inventory and Twitch .
According to the press release it has sent to mia outlets, IAS’s available solutions for advertisers using Amazon’s DSP include Viewability , Invalid Traffic (IVT), and Brand Safety and Brand Suitability .
“IAS and Amazon
Ads share an obsession with customer value, and our global collaboration demonstrates how our companies continue to maximize ROI for advertisers and are committ to delivering independent measurement. This is one more way IAS is providing data that marketers can use to drive results, giving them more confidence in how their spend is being optimiz for greater performance.”
Lisa Utzschneider, CEO of IAS
Now, with expand Integral Ad Science measurement , advertisers using the Amazon DSP will get:
Measuring Brand Safety and Brand Suitability , Viewability and buy telemarketing lead Invalid. Traffic in Custom Audiences and Measuring Viewability and Invalid Traffic on Twitch.
Cross-device measurement for web and in-app measurement on CTV, mobile, desktop and tablet.
Expand reporting available for mia buys on Amazon DSP
As the press release continues
The expansion of IAS’ Brand Safety and Brand Suitability. Viewability 12 SaaS tālākpārdevēju programmas, kuras nevar ignorēt and Invalid Traffic measurement for Amazon Ads will be available in. IAS Signal, design “to give advertisers greater access to their campaign data and a unifi view of their global campaigns.”
In Q3 2023, IAS expand its integration with Amazon Ads to include pre-bid segments in Context Control. In addition to IAS pre-bid segments in the Amazon DSP, “users can have control over where. Their ads are shown and easily access contextually relevant content.”
We also remember the news that Amazon Ads has launch an. Artificial aleart news Intelligence tool in Spain to generate images, which we report on April 24.
