According to a Statista 2025 report , Google’s advertising revenues reached more than $270 billion, meaning that Google is allocating increasing space to display ads at the top of search results pages. These results show users sponsored links first, reducing the initial visibility of organic links and posing a new challenge for SEO specialists.
Does this mean the end of SEO?
The short answer is no, but the landscape has become more competitive. Although paid ads occupy top positions, studies confirm that 70% of users bypass ads in favor of organic results. This is where SEO becomes important , not only overseas data because it generates free traffic, but also because it enhances reliability, extends the content lifecycle, and improves the overall digital experience for users.
Why SEO remains a cornerstone despite the rise of advertising?
A similar question is often asked: Is SEO dying out in the face of advertising’s dominance? The truth is that despite paid ads dominating the top spots on search pages, SEO practices remain the strongest player in generating sustainable organic traffic, because users trust organic results more and prefer to click on non-sponsored content.
But is SEO alone enough? Can advertising replace it? In the following paragraphs, we’ll explore the true roles of each, and why you shouldn’t rely on either one alone.
1. The importance of SEO as a primary source of traffic
Although ads dominate the first few spaces on search results pages, users understand the difference between paid and organic results. In fact, a study from Search Engine Land indicates that approximately 70% of users skip ads difference between d2c and b2b and click on unpaid results, reinforcing the importance of SEO as a sustainable source of traffic.
2. Optimizing your website for search engines establishes a long-term digital presence.
SEO doesn’t stop once you stop paying, as is the case with advertising. Rather, improving your site’s Google ranking through high-quality content and sound technical structure leads to cumulative results that build trust and credibility over time.
3. Paid search is useful, but it is not a substitute for SEO.
While paid advertising certainly delivers quick results, especially when launching a new product or during seasonal promotions, it remains a complementary channel and not a substitute for a comprehensive SEO strategy.
At Naktob , we believe that the balance between search engine optimization and smart advertising is what makes the difference. Our team helps you build an SEO strategy based on content, technical improvements, and smart analysis to get ahead without the need for constant payments.
4. The difference between SEO and paid search
The following image summarizes the basic differences between the two methods, and explains why it is important to invest in improving your search engine visibility through SEO :
Major changes are reshaping search engine optimization strategies.
From 2020 to 2025, the digital world india number list witnessed a wave of rapid and profound changes in the way search engines, especially Google, operate. Not a single year passed without new updates that completely changed the landscape. Some of these updates were minor