An agency like ours, specialized for years in B2B communication, could no longer do it today without the use of cutting-edge tools (software). This is why since 2018 we have chosen HubSpot and today we are certified Solutions Providers .
We use it to create websites
Landing pages and promotional tools , but above all to activate lead generation initiatives and improve the results of our clients’ inbound marketing
campaigns. Today, thanks to HubSpot, we are able to generate new contacts and increase sales for all types of companies.
HubSpot has grown a lot over the years, and so have we
We have specialized in different activities and today we can make available the knowledge acquired by our team. Companies, agencies, freelancers, anyone who uses HubSpot and needs support, can contact us without obligation.
There are countless activities that can be carried out with such an advanced platform and we can also help you with advanced use , for example to integrate new APIs, to optimize connectors (e.g. Zoom, Salesforce, Zapier), to synchronize external databases (e.g. Salesforce), to build templates and models for the HubSpot CMS , and much more.
Landing Page > Email > Questionnaires > Presentations: with HubSpot you can create automatic flows to profile your site visitors.
Web application development with Hubspot
HubSpot CRM : Content and Marketing Hub HubSpot Specialists
A CMS (Content Hub) with a special emphasis on marketing development. It includes all the tools you need to create and maintain web businesses including a professional IDE, asset management with a lightning-fast CDN (Content Delivery Network), and a full-featured editor to quickly create and optimize web pages, blog posts, and emails.
HubSpot CMS is designed to strike the optimal balance between flexibility for marketers and convenience and control for developers . It allows developers to build complex sites and hand them off to marketers with minimal startup and maintenance time.
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Update and republish old blog posts
One of the best strategies is to phone number data update and republish old content that has become stale. The HubSpot team targeted posts that were known to still generate a lot of organic traffic month after month, and chose this bqb directory solution for a number of encouraging reasons, including:
it can be updated and republished with a low frequency HubSpot Specialists
meets two goals of the blogging team: historical optimization and creation of new content
fills a slot in the editorial calendar
It generally involves less work than creating new content from scratch
it is more enjoyable for the reader
That’s why the HubSpot team decided to try again to test a few blog posts. In each case, the monthly visit numbers were improved, in some cases even more than double.
Building on this initial success, post updates are now a regular part of the HubSpot blogging team’s editorial strategy. Incorporating 2-3 post updates per week increased monthly organic visits to updated posts by an average of 106%. They also tripled the number of monthly leads generated from updated and republished posts.
Why Updating and Republishing Historical Content Leads to Better Rankings
There are several reasons why this strategy works.
Google rewards freshness , and so do readers
we work on posts that already have a search authority , often even high
new visits automatically lead to new social shares and inbound links.
How to Update and Republish Historical Blog Posts
Step 1: Identify blog posts that are worth updating. These are usually older posts that can always be improved in some way. Ideally, they should perform for keywords that have good potential.
Step 2: Update the content of the post with three main goals: freshness, accuracy and understandability.
Step 3: Optimize your post for SEO and conversion using the keyword method we talked about earlier and on-page SEO optimization using the keywords you identified in step 1.
Proceed to promote it as you would a new post.
Who should do historical optimization
This type of strategy is not very suitable for blogs that are still in an early stage, that is, that have been online for a couple of years. Obviously, it is a strategy that tends to perform much better for websites that have been online for several years and are looking for new growth strategies. Here’s why:
your site must be able to generate a large flow of organic traffic. These strategies only start to bear fruit when your site has been generating a significant flow of traffic for a long time and has good search authority
you need to have a large base of subscribers, readers, visitors and followers on social media. Only if your user base is substantial will you be able to reap the juicy fruits thanks to these strategies
you need to have a good archive in terms of the amount of posts you have. Ultimately, historical optimization only makes sense if you have a lot of historical content that is worth optimizing.
Don’t sacrifice new blog content to update old content
Historical optimization should be part of a strategy, not the strategy itself. You can’t just stop creating new blog posts. That’s because today’s new content will be tomorrow’s historical content that you can go back to optimizing with this type of strategy.
That said, only you can decide what the best strategy is to adopt. A fine balance between updating and improving historical posts that are performing well and creating new ones. Keep in mind that this type of strategy is still in the experimental phase.
